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Comparing 4 tools for finding competitor ads
You can find competitors' ads for free in the ad search tools each platform makes public. For Facebook and Instagram, use the Meta Ad Library; for Google ads, the Google Ads Transparency Center; for TikTok, the Creative Center. In TRYIT ad search, you can browse the Meta ad records we've collected, sorted by how long they've been running.
Updated · By the TRYIT team
All 4 at a glance
We checked what each service states on its public pages on 2026-10-17 and copied it as is. Amounts are written in the currency shown, and cells we could not verify were not filled in with guesses.
| Services | Platforms covered | Free to use | Public pricing | Key features (as stated by each service) |
|---|---|---|---|---|
| Meta Ad Library | Meta technologies such as Facebook and Instagram | Anyone can view and search (age-restricted ads such as alcohol and gambling require login) | Free | Search ads by word, name or page; all active ads running across Meta technologies; Facebook and Instagram branded content (paid partnership label); reports on social issue, election and political ads |
| Google Ads Transparency Center | Google ads (ads from verified advertisers) | Free to Browse and Search | Free | Find ads by advertiser, view ads shown by region, and see ad format and last shown date |
| TikTok Creative Center | TikTok | Free and public, viewable without logging in (more features when logged in) | Free | Top Ads — a collection of high-performing ads on TikTok; open an ad to see the segments with strong performance and response, plus trend resources and ad creation tools |
| TRYIT | YouTube and Shorts, Instagram Reels, TikTok | Free tier available · 7-day Pro trial without a card | Free $0 · Lite $3.99/month · Pro $21.99/month · Business $69.99/month · Scale $209.99/month · Max $699.99/month · Enterprise custom quote (VAT included) — Pricing | Search Meta ad records by advertiser or ad copy, sort by longest-running, and use the extension to see estimated spend and ROAS for each ad |
What do you look at in an ad library?
- Start date — An ad that has been running for a long time means the advertiser keeps spending on it, so it likely got a decent response.
- Multiple versions from the same advertiser — Several ads with only the copy or the opening scene changed show what they're testing.
- Placement — Check where they run, on Facebook or Instagram.
Steps to find competitor ads
- Search by the competing brand's name or page.
- Set the country to South Korea and keep only ads that are running now.
- Starting with the longest-running ads, note the copy, opening scene and offer.
- Look for phrases that repeat across several brands and test them in your own ads.
How much can I use for free?
- Meta Ad Library — Open to anyone to browse and search (age-restricted ads such as alcohol or gambling require login to view)
- Google Ads Transparency Center — Free to browse and search
- TikTok Creative Center — Free and public, viewable without logging in (more features when logged in)
- TRYIT — Sign up to use the free tier, and try Pro for 7 days without a card.
Which tool suits which person?
- Meta Ad Library — A fit when you want to check right away which ads a specific brand is running on Facebook and Instagram.
- Google Ads Transparency Center — A good fit when you want to check the ads competitors have run on Google and the date they last ran.
- TikTok Creative Center — A good fit when you want to reference ad creatives that performed well on TikTok.
- TRYIT — A fit when you want to scan the longest-running creatives in our collected Meta ad records and compare their copy. For ads running right now, check the Meta Ad Library.
Research method
The table and text reflect what each service's public pages showed on 2026-10-17 (facebook.com/business/help/2405092116183307, facebook.com/ads/library, blog.google/innovation-and-ai/technology/ads/announcing-the-launch-of-the-new-ads-transparency-center, adstransparency.google.com, ads.tiktok.com/help/article/creative-center, ads.tiktok.com/business/creativecenter). Pricing and features can change, so check each service's own information before you decide. Each plan includes different features and usage limits, so it's hard to compare on price alone.
This table is meant to help you choose, not to rate which service is better. The services listed belong to their respective operators and have no partnership or sponsorship relationship with TRYIT. This page was written by TRYIT (H Company). If you spot anything incorrect, please let us know by email (hello@inctryit.com).
Can I view the Meta Ad Library without logging in?
Yes. Anyone can browse and search. Ads restricted for minors, such as alcohol and gambling, are only visible if you are logged in to Facebook.
Can I see how competitor ads perform?
Meta and Google ad search show the ad content and delivery information. For popular ads in TikTok Creative Center, opening an ad also shows performance information. Ad spend and sales are known only to the advertiser.
Can I use it for free?
The Meta Ad Library, Google Ads Transparency Center, and TikTok Creative Center are free to browse. To see which plan includes TRYIT ad search, check pricing.
Where can I find YouTube ads?
Search for an advertiser in the Google Ads Transparency Center to see the Google ads that advertiser has run, by format.