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Guide

Short answers to common questions from creators and marketers, with steps you can follow right away. If a term is unfamiliar, start with the glossary.

GuideQuestions answered
YouTube Monetization RequirementsYou can apply for YouTube monetization (the YouTube Partner Program) once you have 1,000 subscribers plus either 4,000 watch hours in the last 12 months or 10 million Shorts views in the last 90 days. Watch time from the Shorts feed doesn't count toward the 4,000 hours (per YouTube Help Center as of 2026-10-10).
5 ways to make money from contentThere are five main ways money comes in from content: YouTube ad revenue on your own channel, a channel for another country's market, brand sponsorships, ad creative production for sellers and brands, and influencer outreach for brands. The starting point is the same for all of them: look at "vs. usual" instead of raw views, so you can see in numbers what really performed well. This article doesn't promise earnings. It only describes how each path works and the order to get started.
How to Find YouTube TrendsYou can find YouTube trends by looking at three things in turn: videos that are popular right now, channels whose views far exceed their subscriber count, and keywords that have been rising for several days. Rather than copying a popular video as is, you're more likely to succeed by picking a topic that blew up on a small channel and making it your own way.
How to find influencersChoose influencers by average views, engagement rate, recent activity, and whether their content topics fit your brand, not by follower count. After narrowing your candidates to 3 to 5 accounts, compare them side by side using the same criteria to find accounts with good engagement within your budget.
How to calculate engagement rateEngagement rate is the share of people who saw the content and left a reaction such as a like or comment. Add the number of likes and comments, divide by views (or follower count), and multiply by 100.
Comparing 8 YouTube channel analytics sitesIn short, a YouTube channel analytics site is a tool that uses public channel and video numbers (subscribers, views, uploads) to show which channels and topics are getting a response. The right one depends on whether you want to see rankings, look deeply at a single channel, or find your next topic, so we compared eight of them by free scope and pricing.
5 sites where you can see YouTuber rankingsWhere to look for YouTuber rankings depends on the criteria, such as subscriber rankings, fastest subscriber growth rankings, and Super Chat or live rankings. We compared five sites that publish rankings by which rankings they show and their free scope, and the current top 10 Korean YouTube channels by subscribers are shown right below.
Comparing 6 Influencer Search ToolsAn influencer search tool finds accounts to collaborate with using conditions like keywords, followers, views, and engagement rate. The right choice depends on which platform's accounts you want to find and whether you also need campaign management, so we compared six tools by platform, free scope, and pricing.
Comparing 5 YouTube Shorts trend analysis toolsA YouTube Shorts trend analysis tool gathers the Shorts, channels, and keywords whose views are rising fast right now, to help you find your next video topic. The right choice depends on whether it covers only Shorts or also Reels and TikTok, so we compared five tools by free scope and pricing.
Comparing 4 tools for finding competitor adsYou can find competitors' ads for free in the ad search tools each platform makes public. For Facebook and Instagram, use the Meta Ad Library; for Google ads, the Google Ads Transparency Center; for TikTok, the Creative Center. In TRYIT ad search, you can browse the Meta ad records we've collected, sorted by how long they've been running.

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