TRYIT
Glossary
Words commonly used in YouTube, short-form and influencer marketing, explained in one sentence each. For any term you want to know more about, click the link next to it.
- Short-form video
- Short vertical videos of around 60 seconds. YouTube Shorts, Instagram Reels, and TikTok are the main examples.
- Shorts
- Short vertical videos on YouTube. You swipe through them in the Shorts feed.
- Reels
- Short vertical videos on Instagram.
- Going viral
- A term for views or subscribers rising sharply in a short period.
- Trending
- It means something is rising noticeably faster than usual. It applies to videos, channels, and keywords.
- Engagement rate
- The share of people who viewed content and left a reaction such as a like or comment. Learn more about engagement rate
- Average views
- The average views a channel or account's recent content receives. It shows current pull better than follower count.
- Views per subscriber
- A value showing how many times the view count exceeds the subscriber count. It tells you whether a small channel has broken out. Learn more about views vs. subscribers
- Trend score
- A TRYIT score that shows at a glance how strong the response is right now. The higher it is, the bigger the content is trending. Learn more about the trend score
- Grade
- A label that groups the trend score so it's easier to read. The closer to S, the bigger the content is trending right now.
- Monetization
- It means becoming able to earn ad revenue and more on YouTube. You need to join the YouTube Partner Program. Learn more about monetization
- CPM
- The amount an advertiser pays for every 1,000 ad impressions.
- RPM
- This is the revenue a creator actually earns per 1,000 video views. It comes out lower than CPM.
- CPV
- The ad cost per view. Calculate it by dividing the influencer campaign cost by the number of views.
- CPE
- The ad spend per engagement (like, comment, etc.).
- Influencer
- An account that influences its followers on social media. Brands collaborate with influencers to promote products. Learn more about influencers
- Seeding
- A marketing method where you send products to multiple influencers to get natural review content.
- Ad Library
- A place where the platform makes the ads currently running publicly viewable by anyone. Learn more about the ad library
- Ad creatives
- A general term for the images, videos, and copy used in an ad.
- Hook
- The scene or line that grabs viewers in the first few seconds of content.
- TTS
- Technology that converts text into spoken audio. Learn more about TTS
- SRT
- A subtitle file format that holds the caption text and display times. Learn more about SRT